According to Wiki, androcentrism means “the practice, conscious or otherwise, of placing male human beings or the masculine point of view at the center of one’s view of the world and its culture and history.”
Sociologists are now using the word to mean more than putting male homosapiens in the center of the universe but to also describe a ‘new’ form of “ism”. (It’s only ‘new’ in that the word has recently been added to sociological lexicon. The concept has been around for a while now and I’m sure it has been called several different things.)
Androcentrism: Favoring of masculinity over femininity. Men and women alike are rewarded, but only insofar as they are masculine (e.g., play sports, drink whiskey, and are lawyers or surgeons ). Men are punished for doing femininity and women are required to do femininity and simultaneously punished for it.
photo credits: Stephanie V who altered the original image, cover of Candy – fashion magazine